Ram trucks now boast these segment exclusives: Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011. Ram 1500's smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. The 20 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand.
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